| Summary: | 碩士 === 亞洲大學 === 經營管理學系碩士班 === 97 === The information technology is rapid growing in e-era, service providers introduced the convenient Self-service technologies (SSTs).These new technologies can increase service efficiency and save cost mainly due to the fact that the customers can complete their check-in procedures by themselves. Based on the cost services, service efficiency and promoted services of sustainability, many enterprises have to bring the innovation technology in service process. However, the introduction of SSTs was not widely utilized immediately. Therefore, the major challenge presented here for the service provider is to identify the technology attitude of the consumer usage of SSTs, has become an important topic. The purpose of this study is based on empirical methods of service innovation to build consumer SSTs acceptance model to explore the service innovation, technology readiness index (TRI) and technology anxiety (TA) to consumer attitudes.
This study use LISREL to verify the research framework for SSTs. The purpose effects service innovation of SSTs to technology acceptance attitude. The finging indicate that: (1) Respondents with higher levels of TRI use more SSTs that TRI is a better, intentions to use the SSTs again and the TA is lower. (2) Respondents with higher levels of TA use fewer SSTs that TA is a better. When TA is lower, the customer satisfaction and acceptance of degrees become higher. Finally, make recommendations reference for business manager and future research.
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