Moderating Effect of Hypermarket’s Origin of Country in the Relationship Linking Trust, Satisfaction, and Customer Loyalty
碩士 === 亞洲大學 === 經營管理學系碩士班 === 97 === In the recent years, customer loyalty accounts for the future development for companies, as it is the key success factor to retain existing customers. The relationship linking trust-satisfaction-loyalty is a well-establied academic finding, however, the moderati...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19242333120406434748 |