Moderating Effect of Hypermarket’s Origin of country in the Relationship Linking Situational influence, Experiential marketing, and Repurchase intentions
碩士 === 亞洲大學 === 經營管理學系碩士班 === 97 === The trend of channel consolidation drives small business out of market and remains are those who are affiliates of amalgamating or multinational companies running the chain store structure. The fierce competition among major player leads to the result of low prof...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17744797638231895154 |