An Analysis of Parental Communication Patterns on Perceived Influence of Children in Purchase Decision
碩士 === 亞洲大學 === 經營管理學系碩士班 === 97 === Children in the product purchasing process are not only related to financial ability but also the decision making process. Parents’ response serves as reinforcements to children’s future behaviour as consumer. The purpose of this study is to analyze the perceived...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77045230308657358237 |