A Study on Relationship among the B&B Image、Brand Personality and Willingness to Return
碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士班 === 97 === According to the development of Taiwan’s B&B industry, due to the lack of differentiation among characters and services of B&B industry, high homogeneity cause inefficient marketing strategies on promoting and therefore further decreasing the competiti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20678792758535118868 |