A Study on the Relationship of Service Qualityˋ Customer Satisfaction and Brand Image : An Example of Tsou-Ma-Lai Farm
碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士班 === 99 === Abstract This research was to investigate whether Service Quality, customer satisfaction, and tourist characteristics would affect brand image. An empirical study was conducted to test the model by selecting the consumers who have been to Tsou-Ma-Lai Farm. 4...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99082726615040754926 |