Dual channel, channel conflict, and control mechanisms－The case of a fitness equipments manufacturer in Taiwan.
碩士 === 東海大學 === 管理碩士在職專班 === 97 === This is an individual research case which adopted conceptual and qualitative method of research. How a traditional industry strides successfully from OEM into running own brand, how a mainly export operating model changes into partial domestic marketing model, and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01035414192457550024 |