A Study on the Product Platform Strategy of Taiwanese Smart Phone Manufacturer-The Case of HTC Corporation

碩士 === 東海大學 === 工業工程與經營資訊學系 === 97 === In this global dynamic environment with fierce competition, the conception of new product development within firms becomes the focus with interest. In terms of the high technical electronic industry facing the increased competitiveness, it is prompted that the...

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Bibliographic Details
Main Authors: Chun-Yu Chang Chien, 張簡俊佑
Other Authors: Shu-Wen Chang
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/86711422014224750382