A Study of Key Module and Function Requirements of CRM System for Small-Medium Enterprises
碩士 === 國立臺北科技大學 === 工業工程與管理研究所 === 97 === Small-Medium enterprise（SME）could be benefited from improved customer relationship. The literature shows that CRM is composed of modules of Sales, Marketing, Customer Service, Data Analysis, Data Integrate and Customer Data. In this study, we attempt to find...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/b6x3y9 |