A Place Marketing Study in Districtwide Strategic Planning-DongHwa University District Case Study

碩士 === 國立臺北科技大學 === 建築與都市設計研究所 === 97 === Place marketing is the best way to build up local characteristics and to promote local development in facing the challenge of globalization. Due to government financial insufficient, local industry characterless, and lacks of competitiveness, DongHwa Univers...

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Bibliographic Details
Main Authors: Li-Yuan Cheng, 鄭力元
Other Authors: Kuang-Hui Peng
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/32pb46