A Case Study on Marketing Strategy of International Department Store in Retailing Industry
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 97 === The economics recession started from late 2008 caused a serious damage to the Industry of retailers, especially the department stores. The purpose of this research is to better understand the current marketing strategy of the department stores in Taiwan an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yz4fxh |