A Study on Promotion Type、Brand Image、Customer Satisfaction, Repurchase Intention – An Empirical Investigation of Self-selective Cosmetics Products
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 97 === Since economic crisis broken out last year, many people’s attitude toward expenditure became more and more conservative. It’s because the euro appreciate recently cause price of raw material gain. Some people change their consumer habit. They tend to buy se...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fht6at |