Effect of External Source Credibility of Online Games Word-of-Mouth on Consumer’s Selection Intention: Internal Factors of Receiver
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 97 === Different from the past literature, this paper focuses on the word-of-mouth communication in on-line game of video games, receive word-of-mouth from the inside and outside factors affecting the consumer’s selection intention to explore.The purpose of this p...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7p6k2d |