Using Conformity Behavior as Moderator to Explore the Effects of Source Credibility of eWOM on Purchase Intention
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 97 === Previous studies on consumer behavior have stressed the importance of social influences in decision-making. Word-of-mouth communication is one type of social influence that has received extensive attention in the consumer behavior. Researchers have shown th...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/n2f666 |