The Dynamics Features of Online Word of Mouth and Sales – On Movie Reviews
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 97 === Word-of-Mouth (WOM) has been recognized influences on consumer behavior. Comparing with traditional WOM, online WOM could be observed and measured. This article uses actual online WOM message from Yahoo! Movies to examine the dynamic patterns. our model con...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cp5jz6 |