A Qualitative Research on Taiwan Imported Beer Market- A View of Grounded Theory Approach

碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 97 === Since the government allowed imported beers to enter Taiwan on Jan 1st 1987, the beer and wine market became very competitive. Taiwan joined World Trade Organization(WTO) in 2002 which allows China beers to enter the market. Beer market changes rapidly. In...

Full description

Bibliographic Details
Main Authors: Kuo-Wen Wei, 魏國文
Other Authors: 廖森貴
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/5qj96f