An Empirical Study of Securities Firms’ Wealth Management Business and Customer Behavior Intention From Customer Advocacy Viewpoin
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 97 === The industries have paid much attention to marketing ways on the market because of the impact caused by global competition. How to attract customers and maintain customer loyalty had become crucial elements to success. Advocacy is the contemporary trend of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69xm72 |