An Investigation of the Consumer Mood to Consumer Satisfactioin and Behavior in Clothing Store

碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 97 === Facing the time of experience economy, industries of retailing are conscious of store atmospherics. All physical surrounding in a store is store atmosphere and befitting store atmospherics will bring some particular react on customers’ mentality and make th...

Full description

Bibliographic Details
Main Authors: Yao-Hui Kuo, 郭雅慧
Other Authors: Sen-Kuei Liao
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/523m3a