A Study of Brand Management for Variety Show
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 97 === For the academia and practical world, branding research is always a popular topical. In Taiwan, TV programs are extremely general media. Thus,how to strengthen customer response and build up brand management is the most important subject. Therefore, the pur...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34425s |