A Study on Brand Strategy, Brand Equity, Customer Loyalty and Brand Performance – An Empirical Investigation of the Notebook Computer Industry
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 97 === Recently, enterprises have found out that the market share is likely to decline if they don’t fully emphasize the strategy of brand, even if they have excellent products, mighty marketing promotion, and appealing prices. Therefore, enterprises are supposed...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5tg73f |