A Study of Atypical Brand Extension on Perceived Value
碩士 === 淡江大學 === 企業管理學系碩士班 === 97 === The brand extension in development so far was a lot of contributions to academy and application on the practice all the time. The most important of conclusion on academy is that core brand more similar and fitter with proposed extension which probability of succe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59373718098737371559 |