A Study of Lifestyle and Market Segmentation：A Case Study of Taipei Customers of First Commercial Bank﹐Hua Nan Commercial Bank and Chang Hwa Commercial Bank
碩士 === 淡江大學 === 國際商學碩士在職專班 === 97 === Facing the impact of financial liberalization and internationalization, the survival of the banking industry in the fierce competitive financial market has become the most pressing issue for the banks. Based on the theory of market segmentation to separate diff...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93519268854603402830 |