The Comparative Study of Store Environment, Perceived Value and Purchase Intention – A Case Study of Starbucks Consumer in Taiwan and the U.S.
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 97 === With the global recession in 2008 and the lower pricing competition from fast food business and convenient stores, the Starbucks in Taiwan and the United States are still remaining the leading status in café chain store business. To find out the reason why S...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27710303871320850001 |