Modification of RFM Model with Runs of Shopping Recency
碩士 === 淡江大學 === 統計學系碩士班 === 97 === In database of modern enterprise, there are huge amont of customer trade materials and personal information. In order to analyze customer behavior from the database, the RFM model which catches the patterns of customer behaviour is used frequently to find out impor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68627875769410635416 |