A Study of Marketing Strategies of Flash MemoryCard Industry–An Example of Chip Hope Co., Ltd.

碩士 === 淡江大學 === 全球華商經營管理數位學習碩士在職專班 === 97 === The business opportunity of the flash memory card is large in recent years, and the market competes fiercely. In the meantime, different specifications are put out for seizing the largest market share as the goal. As a result of the production royalty an...

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Bibliographic Details
Main Authors: Li-Chi Chang, 張立麒
Other Authors: 蔡信夫
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/43317545140988503043