The relationship marketing to marketing channels development - Take the Taishin-Financial Holding as the example

碩士 === 淡江大學 === 全球華商經營管理數位學習碩士在職專班 === 97 === The study primarily aims to examine the correction of relationship marketing to distribution development through empirical study by conducting in-depth interviews with the five enterprise units of branch operations, consumer loans, insurance, securities...

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Bibliographic Details
Main Authors: Chia-Hung Chung, 鍾佳宏
Other Authors: Hsin-Fu Tsai
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/76056035032001659554