The Study on the Relationships among Brand Trust, Customer Satisfaction, Brand Loyalty, and Word-of-Mouth
碩士 === 淡江大學 === 管理科學研究所碩士班 === 97 === The study mainly investigates the relationships among the brand trust, customer satisfaction, brand loyalty, and word-of-mouth. Nowadays, the automotive industry is facing competitive environment. Whether the industry can enhance brand trust, increase customer s...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93789599154397469105 |