A Study of Consumer Intention in Purchasing Online Insurance

碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 97 === Due to technology advances and the era of financial integration comes, there’s no doubt that the application of new channels is a necessary option for the insurance companies to create growth in the future. This study is to know the factors which influenc...

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Bibliographic Details
Main Authors: Chia-Chuan Chang, 張嘉娟
Other Authors: 李培齊
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/74559526783036541035