A study on the effect of service quality and marketing strategy on the satisfaction and loyalty of triathlon events participants:a confirmatory model
碩士 === 臺北市立教育大學 === 體育學系碩士班 === 97 === The participants of the 2009 Ken-Ting International Triathlon Events are the main object of the study. The purpose of this study is to understand the effect of service quality and marketing strategy of Triathlon events on participants’ satisfaction and loyalty....
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43562835152457974872 |