A STUDY OF THE EFFECT OF ONLINE BOOKSTORE SERVICE QUALITY ON SATISFACTION AND PURCHASE INTENTION- Online Bookstore in Taipei City as An Example
碩士 === 大同大學 === 事業經營學系(所) === 97 === There are the quite some huge impacts on both of the business operations and consumer purchase patterns when online shopping was introduced. The use of the internet shopping to engaged in marketing activities and to obtain the competitive advantage has already be...
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| Format: | Others |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40643321928750159579 |