THE EFFECTS OF SYMBOLIC MONEY MEANINGS, MATERIALISM AND STATUS CONSUMPTION ON COMPULSIVE BUYING
碩士 === 大同大學 === 事業經營學系(所) === 97 === The primary purpose of this study is to examine the effects of perceptions on symbolic money meanings, materialism and status consumption on compulsive buying behavior with credit card use as a moderator. A total of 381 usable questionnaires were collected for us...
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| Format: | Others |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10168776124274313250 |