THE IMPACTS OF MASS CUSTOMIZATION ON CUSTOMER VALUE AND CUSTOMER LOYALTY—BRAND IMAGE AS A MODERATOR
碩士 === 大同大學 === 事業經營學系(所) === 97 === Since the concept of mass customization was first proposed by Davis in 1987, the development of mass customization in practice was limited to customer uncertain needs for customized products. For the past ten years, because economic and social environment changes...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/42829318838538139368 |