A Study on Design Strategy of Product Identity --Taking Cojy Pottery as an Example

碩士 === 雲林科技大學 === 工業設計系碩士班 === 97 === Taiwan encountered the challenge of low-priced products from China and the Southeast-Asia countries that made the competitiveness of Taiwan recessed. In recent years, Taiwan has been looking forward to transferring to a self branded country. Product identity, ma...

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Bibliographic Details
Main Authors: Huang-chen Lu, 呂皇澄
Other Authors: Ming-Chyuan Ho
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/43111771911609810023