Market Knowledge and Customer Knowledge Embedded Competitiveness- Network Resource Perspective
博士 === 雲林科技大學 === 管理研究所博士班 === 97 === The advertising industry in Taiwan has been entirely merged by powerful multinational advertising corporations, which is an extremely unique phenomenon among all industries. Thus, the strategies and means of merger are worth discussing. Two cases of internationa...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/22445807142427666422 |