The Influence of Brand Personality and Corporate Social Participation on Brand Relationships-Types of Enterprise Crisis, Personality Trait as Moderators.

碩士 === 雲林科技大學 === 企業管理系碩士班 === 97 === “Crisis Management” is a very important issue for a company. When a company encounters a crisis, they have to deal with it immediately. Most of the research that have been done before focus on the strategy after crisis. This research focuses on the strategy befo...

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Bibliographic Details
Main Authors: Tse-Jung Chiu, 邱則融
Other Authors: Cheng-Hsui Chen
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/68339486120752742813