The Influence of Brand Personality and Corporate Social Participation on Brand Relationships-Types of Enterprise Crisis, Personality Trait as Moderators.
碩士 === 雲林科技大學 === 企業管理系碩士班 === 97 === “Crisis Management” is a very important issue for a company. When a company encounters a crisis, they have to deal with it immediately. Most of the research that have been done before focus on the strategy after crisis. This research focuses on the strategy befo...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68339486120752742813 |