The Customer Value Creation of Cigarette Company: The Perspectives of the Distributors
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 97 === Scholars proposed the conception of the marketing resources, such as brand equity, company-customer relationship and marketing channels, which provide the competitive advantages. However, they ignored that the company resources can be transformed into customer...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64437861500098246502 |