A Case Research of Business Strategies of The High Tech Computer Corporation

碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 97 === The High Tech Computer Corporation researched smartphone and created a blue ocean market. Later on, they transformed successfully from OEM to OBM. Their gross profit margin increased from 13% of PDA to 33% of OBM. The EPS flew from 9 dollars to 50.2 dollars th...

Full description

Bibliographic Details
Main Authors: Chen-Han Tsai, 蔡承瀚
Other Authors: Chih-Yuan Chen
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/11614922918364400143