A Study of the Travel Consumer Behaviors in Jiaosi Hot Spring Area-Use Vacation Lifestyle as Segmenting Variable
碩士 === 雲林科技大學 === 休閒運動研究所碩士班 === 97 === In this study, two major research directions for understanding Jiaosi Hot Spring Area tourist’s characteristics of Consumer decision-making process and why the difference? In addition, through the Vacation Lifestyle segmentation variables to separate out the J...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2009
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Online Access: | http://ndltd.ncl.edu.tw/handle/25558176652351112646 |