Retail Salespeople''s Ethical Perceptions:The Influence of Chinese Culture
碩士 === 元智大學 === 企業管理學系 === 97 === Ethical issues in marketing have gained more interest and importance in recent years. All businesses face ethical problems, especially when they are in direct contact with the customer. And salespeople are the front line of interacting with customer, therefore sales...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54968640311765571185 |