Effects of Experiential Presentation of Online Negative Word-of-Mouth on Recipients’ Perceptions
碩士 === 元智大學 === 國際企業學系 === 97 === As the development of the Internet, consumers can not only gather unbiased product information but also exchange their own consumption experiences by engaging in electronic word-of-mouth (eWOM). Negative word-of-mouth is one form of consumer response to dissatisfact...
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| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29759044204717676470 |