The Effect of Online Community Experience on User Satisfaction and Loyalty

碩士 === 元智大學 === 國際企業學系 === 97 === Due to the economic potential of online communities, website service providers are very concerned about how and what factors will determine the online community influence on website performance. When customers express compelling experiences through participating in...

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Bibliographic Details
Main Authors: Myao-Chun Wang, 王妙君
Other Authors: 賴子珍
Format: Others
Language:en_US
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/02771833369044047253