The Theory of Transaction cost Approach for Cooperative Advertising in Manufacturer-Agent Supply Chain － The case study of Automobile Component Agent
碩士 === 元智大學 === 經營管理碩士班(國際企業學程) === 97 === Cooperative advertising is the interaction between manufacturer, agent and dealer. Agent or dealer manages the commercial of the product whereas manufacturer takes charge of the cost. Aside from cooperative advertising, the commercial by manufacturer aims t...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61796034262430605533 |