COMPARISIONS OF CHARACTERISTICS AND PERFORMANCES BETWEEN PHYSICAL CHANNELS AND VIRTURAL CHANNELS
碩士 === 元智大學 === 管理研究所 === 97 === Due to the booming of online market these decades, the retail enterprises need to consider both channel choices and channel integration inevitably to make the largest profit. However, most researches discussed the channel choices or channel management between virtual...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20679690979558146588 |