FROM THE VIEWPOINT OF BLUE OCEAN STRATEGY TO INVESTIGATE SUCCESSFUL PRACTICES OF V-BRAND SLIM TV IN NORTH AMERICAN MARKET

碩士 === 元智大學 === 管理研究所 === 97 === As the price of slim television reducing day by day, and also with the analog television system being fully replaced by digital television system, the popularity of slim television has been increasing everyday. In recent years, the biggest dark horse in North America...

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Bibliographic Details
Main Authors: Pin-Hsin, Shao, 邵屏新
Other Authors: Ling-Lang, Tang
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/98620169362103839189