A Study of Market Entry Mode Choice Factors for Mainland China Market -A Co-Generation Industry Case

碩士 === 元智大學 === 管理研究所 === 97 === This study explores the selection factors of market entry mode in mainland China. China is still an important market in the world. With her vast population and fast growing GDP, China is the world’s third-largest economy. Since China has great market potential, Ho...

Full description

Bibliographic Details
Main Authors: Hsien-Yu Shen, 沈憲育
Other Authors: Henry Chen
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/26571690773627066475