The exploration study of innovation on sports lifestyle industry
碩士 === 真理大學 === 管理科學研究所 === 98 === This study aims to explore a model of distribution channel innovation for a German well-known company in the sports lifestyle industry. Firstly, we introduce the relationship between brand preference and market share in marketing researches. We thought that the two...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41524549655566654549 |