The Customer Lifetime Value Model Research for Dormant Credit CardThe Customer Lifetime Value Model Research for Dormant Credit CardThe Customer Lifetime Value Model Research for Dormant Credit CardThe Customer Lifetime Value Model Research

碩士 === 真理大學 === 管理科學研究所 === 98 === Since 1990, Taiwan's credit card volume and the cumulative amount of annual spending years rapid growth prompted, The Bank had to address the credit card business will bring the Bank's business revenue and profit benefits around. Credit card feature for t...

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Bibliographic Details
Main Authors: Mei-Lien Pan, 潘美戀
Other Authors: Hui-Hsin Huang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/43123241723186352860