A Green Marketing Model Analysis Combined with The Eco-Efficiency and The Consumer Perspective
碩士 === 真理大學 === 管理科學研究所 === 98 === In recent years, the rise of the global trend of environmental protection, green consumption has been regarded as the best way to achieve sustainable development. Each countries promote and encourage consumers purchasing and using green products through legislation...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14018425149244644648 |