Relationship Marketing Research on Credit Cooperative - An Empirical Study of Credit Cooperative of Taipei County

碩士 === 真理大學 === 管理科學研究所 === 98 === In the face of highly competitive financial environment nowdays,Credit Cooperative Union must keep the original customers and develop new customers continuously for sustainable growing. In order to create the customer loyalty to the Credit Cooperative Union by prov...

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Bibliographic Details
Main Authors: Ming-Cheng Lee, 李名振
Other Authors: Hui-Hsin Huang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/24786789344320068050